My real estate agent isn't keeping his/her promises.
As soon as the agent got the listing they disappeared.
The listing photos looked like phone pics.
Your house deserves special treatment.
You deserve a high level of service and communication.
I’m sorry to see your listing expired, because it should have sold.
Why do you think it didn’t sell? A house that's seen minimal interest for months is frustrating. That's why it's important to take a step back and assess exactly why your house didn’t sell.
The main factors affecting the sale of a house are condition, price, marketing, negotiating, competition, and market conditions. You control the first two. Your agent controls the marketing and negotiation. No one can control the competition and market conditions, but having an agent who can account for them in a listing strategy can make all the difference.
Last year, I listed 317 Pidgeon Road in Memphis for $580,000. On the following day, my clients accepted a full-price, no repairs, cash offer.
Why am I telling you this? Because this house was listed with another agent for four months before it expired with NO offers. Even after dropping the price, it sat for months, ignored by buyers.
Then the sellers came to me.
I believe the difference between that successful listing and the expired listing was market preparation and marketing.
When the sellers asked for my help, we were in a seller’s market that was cooling off. Prices were still high, but buyers were getting pickier. The weak photos and blah furnishings shown in the expired listing a few months earlier were not enough to convince buyers that “this home is loved, and you will love it, too!”
I prepare a unique market preparation plan for every house I list. It includes basics like cleaning, but also detailed instructions about repairs, furniture arrangements, colors, even changes in hardware and where to put your trash can. Taking this advice improves your chances of success. It makes your property stand out amongst the competition. It helps buyers imagine themselves owning the home, and lays a foundation for eye-catching marketing. I know what makes a buyer’s eyes light up, what makes them feel at home, what helps them appreciate features, floorplan, and finishes. That experience helps me carefully craft a market preparation plan to make your home command the highest price this market can support.
Isn’t this just staging? No. Staging professionals do not regularly walk through homes with buyers. I create your market preparation plan based on my experience working directly with buyers. I am there to see their eyes glaze over, or overlook a feature, or focus on a flaw. Furnishing the home is an important part of making buyers fall in love, but it is not enough on its own.
Is selling your house still part of your plans? If so, I would appreciate the opportunity to help you assess why your house didn’t sell and develop a plan to reach your goals.
When you hire me, developing the market preparation plan will be my priority. We will work together to execute its elements. I feel confident that if you work with me to execute all the advice I provide in the market preparation plan, your property will sell for a price that is two to four points higher than otherwise.
If you’d like to discuss how I would approach selling your house, please give me a call. I am here to help! My cell number is 646-898-6901.
